Phd students are normally preparing for a highly focused academic career.
February 2017: Choosing electives and a dissertation topic
Phd students produce a thesis which tends to be on a narrowly defined area of research that is contributing something new to theory. Phd students can be fresh out of college with little or no work experience. Rather, they want answers to practical issues in their fields. In total, we have students in different stages of the programme.
There are 30 to 40 students in each year.
We have very few people who have been born, raised and educated, and are working in the same country. The students have had very international lives and careers, individually and so this makes it a wonderful opportunity to network at a high level. There are all sorts. A lot of students work on innovation, technology, and issues within developing countries. The DBA is very cross functional and multi-disciplinary because students want to solve real world problems, and these problems are not isolated. We also have a team of supervisors who are experts in different fields so it works very well.
It's great seeing so many students there because they want to learn.
Many younger people do things like the MBA because of pressure from family or societal expectations. Every single student on the DBA is there because they want to be. This is why having the right amount of managerial experience is crucial.
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Students are surprised at how much they learn. It's useful for them to understand how much research academics do that might be helpful for them. We do our best to make sure that students use the right kind of terminology to express their ideas. This makes them more professional and I think this is a very rewarding aspect of their training. Even if they never do another big piece of research they are better consumers of information, and are more critical.
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We make sure that there are plenty of networking opportunities for the students. Students come in for one week, three times a year, for the first two years and after that are only required to come in once a year.
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While students are here we organize dinners and country walks so that they get to see more than the Manchester city centre. We realize that good channels of communication are vital so I let students know that they can reach me via email whenever they want- I rarely even take holidays!
How do you ensure that you continue to attract quality senior professionals? Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work. Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.
The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.
We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing. The pathways are distinguished by a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area.
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By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing. The course consists of both compulsory and optional taught units. Compulsory course units include:.
There may also be an opportunity to study for one semester in an Exchange Institution. This will need to be discussed on an individual basis with the programme director. Assessment across the course units varies and includes a combination of examinations, coursework, group project and presentations, individual essay and assignments. A 15,, word dissertation is also normally undertaken. We normally look for a UK bachelor degree with first or upper second class honours or the overseas equivalent in any discipline. When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.
Join for free. Student sign in. Course units details The course consists of both compulsory and optional taught units. Coursework and assessment Assessment across the course units varies and includes a combination of examinations, coursework, group project and presentations, individual essay and assignments. Entry requirements: We normally look for a UK bachelor degree with first or upper second class honours or the overseas equivalent in any discipline.
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Program taught in: English. Last updated July 25, This course is Campus based.
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